Creative bartending, personal choice and the potential for a big payday: The ups and downs of inclusive hospitality

Creative bartending, personal choice and the potential for a big payday: The ups and downs of inclusive hospitality

“I'm happy to pay just as much for a non-alcoholic cocktail as I would for an alcoholic cocktail. I still want something tasty.” Why bars and restaurants haven’t always jumped at serving alcohol-free cocktails, and the opportunity cost of making that choice.

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Entrepreneur Jo-Anne Reynolds on the Birth of Canada’s Sober-Curious Movement 

Entrepreneur Jo-Anne Reynolds on the Birth of Canada’s Sober-Curious Movement 

Founder of Sexy AF Spirits Jo-Anne Reynolds is a powerful force to be reckoned with. She is perhaps the most notable role model for all wanting to be more inclusive in the hospitality space when it comes to alcohol-free drinks and education, because Reynolds is keenly aware of the fact that when you include others, you allow them to feel confident and sexy AF.

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